In Ottawa and Toronto this October, Downie will launch his reconciliation project, the Secret Path, to raise awareness about residential schools and raise funds for the National Centre for Truth and Reconciliation.
My friend and I tried to get tickets the Ottawa show, which will take place at the National Arts Centre. The Ottawa show will be held at Southam Hall, which only seats 2300 people.
Given how many people were probably trying for the general admission tickets, we knew our chances were slim. Especially since half the tickets were sold in a pre-sale, which I think was for NAC members.
However, when my friend tried to buy tickets, she was stunned to find that all of them sold out in about four seconds. She wondered if scalpers were to blame, since they use bots that take up all the connections on the Ticketmaster’s servers so no one else can buy tickets.
I was thinking maybe not, since for this show, Downie requested that all the tickets be “paperless”, meaning that you buy them with your credit card, and in order to enter the venue, you present your credit card along with government-issued photo ID at the ticket booth. This way, only the actual owner of the ticket and his or her party can enter. All tickets are non-transferable. This makes it more difficult for scalpers to profit from artists who are in high demand.
I also figured that around 30,000 people where probably all clicking furiously away at their computers and mobile devices at the same time, hoping to score one of maybe 1200 tickets.
I did some research, because I wondered if the paperless method actually lowers the number of scalped tickets, and because if I was wrong, and it was scalpers scooping up all the seats, well, that is just infuriating.
In my research, I learned that to get around the paperless method, scalpers purchase tickets using gift cards from credit card companies and send the gift card to the purchaser. At the venue, the gift card is swiped. And many venues don’t bother checking ID. I also read that in some cases, scalpers will send someone to the venue along with the purchaser, and that person has the credit card and required photo ID. He walks the group into the venue and then leaves. I could see doing this for a few, very expensive scalped tickets. But hiring someone to do this for thousands of people would be really expensive for the scalpers and a logistical nightmare.
To find out more, I opened an online chat session with a customer support rep for Vivid Seats, an American ticket “reseller”.
Here is part of that conversation:
Jennifer: Hi, I was wondering about buying tickets for the Gord Downie show in Ottawa, Ontario this October. How do you guys handle paperless tickets? I was told that you have to have the original credit card, plus photo ID to get in.
Lauren, from Vivid Seats: For the paperless tickets, the venue does not check IDs, they only scan the gift card and then you receive your seating voucher. We have not had any venues check IDs when scanning the gift cards.
However, our sellers will make sure you receive all of the necessary information to enter the venue.
Jennifer: The NAC says they do check. It’s a small venue. [I was just making this up, since I hadn’t spoken with the NAC yet.]
Lauren: Our sellers have special relationships with the venue and would not sell the tickets if they could not be used by someone else. If there is any other information or anything else required to enter the venue with the tickets, our sellers will make sure you receive that information.
Jennifer (losing my temper): Wow, that is so awful. Downie is doing a fund raiser and you are exploiting his efforts and artistry, while shutting out fans who can’t afford your prices.
Lauren ends the live chat.
I guess I blew my cover as a potential buyer.
After that, I called the NAC box office and asked them what information they require when processing paperless tickets (I did not ask if they accepted gift cards, or if they asked for credit cards or ID, because I did not want to provide any leading questions).
The woman I spoke to said that for Downie’s show, they will be checking credit cards and photo ID for every purchase. And they won’t accept gift cards. She also said they have never done paperless tickets before, and that Downie requested it because of the high demand for tickets.
I told the woman I was glad to hear this, and mentioned how apparently many venues don’t other checking for ID and accept gift cards. She assured me that the NAC would not be taking this approach.
In the end, I expect that there will be people at that show who did not purchase their tickets in a way that is fair to the artist or his fans, but I guess there won’t be very many. I also wonder if some people with scalped tickets will be turned away, because the NAC will not accept gift cards.
Ticket scalping is so unfair to everyone who cares about music, fans and artists especially.
I wonder if we should stop selling tickets online and go back to requiring fans line up and buy them, like we did when we were kids. And limit the number you can buy to four, and still require a credit card and photo ID at the show.
I’m sorry I won’t be sharing an evening in October with Gord. But I really hope those who have the privilege bought their tickets fair and square.